Commitment

The next step… commitment.

G. Kaloidas’ restless spirit led him in the right direction.

He examined the market to see what was in demand, identified the eating habits of the era and focused on producing pita bread for souvlaki. Initially, production was small-scale and he himself cycled through the Plaka distributing the first pita breads.

A short while later, as production was increasing, this route was taken over by a driver on a motorbike. And so, it was in the early 1950s that G. Kaloidas decided to dedicate himself to only producing pita breads, and leave baking bread as a thing of the past.