Dedication

Behind every unique taste is… our dedication to our craft.

Our story begins in 1922, with a journey.

Our great grandfather, Vasileios Kaloidas and his wife and two children left Rethymnon in Crete for Athens. There, he opened the family’s first bakery in Kallithea, in Arsaki Street. A little later, he opened a second bakery in the Plaka district of Athens.

His family grew alongside his business and by now he had 11 children. However, just before the war in 1937, the family suddenly lost a hugely important member – their mother -to an accident. Because of this our great grandfather sold the bakers in the Plaka so that he could dedicate himself to bringing up his children.